miloamiloa brand guide
A comprehensive guide to our brand identity, designed to simplify and elevate content creation.
Brand Vision
miloa exists to simplify and elevate content creation, making it feel as effortless and refreshing as breathing fresh air. We empower creativity with thoughtful, dependable AI solutions, fostering trust through consistency and ease of use.
Key Emotions
Trust
Comfort
Creativity
Reliability
Simplicity
Logo & Imagery
miloamiloaLogo Description
Core Elements
- Text: "miloa" in lowercase Poppins Medium with widened spacing and a subtle 5-degree upward tilt.
- Symbol: A flowing lowercase "m" with soft, rounded curves that embody comfort and approachability.
- Colors:
- "m" symbol in Soft Breeze (#A8DADC) representing calmness and reliability.
- Text in Deep Serenity (#457B9D).
- Background in Gentle Mist (#F1FAEE).
- Layout: "m" symbol to the left of "miloa," aligned horizontally with a small gap.
Concept
The flowing "m" combines soft curves with gentle movement, reflecting miloa's effortless creativity and airy brand personality. The organic shape suggests natural flow and ease, while maintaining a professional and memorable appearance.
Personality
Warm, professional, innovative, and reliable—perfectly embodying miloa's brand essence of making content creation feel as natural as breathing.
Logo
- Clean, minimalist design
- Rounded, soft curves
- Gentle, flowing shapes
- Lowercase letters for friendliness: miloa
Imagery
- Soft gradients, airy visuals
- Natural motifs: clouds, gentle waves, airy skies
- Subtle use of AI elements (abstract patterns, smooth lines)
Colors
Colors emphasize trust, creativity, freshness, and comfort:
Miloa Sky (Primary)
Trust, freshness, openness
Cloud White
Simplicity, clarity, comfort
Soft Breeze
Calmness, reliability, support
Deep Serenity
Dependability, stability, depth
Gentle Mist
Softness, lightness, ease of use
Typography
To evoke trust, readability, and simplicity:
Primary Typeface (Headlines & Display)
Poppins
Medium
Creating content feels effortless with miloa.
Semibold
Creating content feels effortless with miloa.
Reason: Modern, rounded shapes, clean appearance.
Secondary Typeface (Body & UI)
Inter
Regular
miloa exists to simplify and elevate content creation, making it feel as effortless and refreshing as breathing fresh air. We empower creativity with thoughtful, dependable AI solutions.
Medium
miloa exists to simplify and elevate content creation, making it feel as effortless and refreshing as breathing fresh air. We empower creativity with thoughtful, dependable AI solutions.
Reason: Clear readability, excellent legibility, neutral yet friendly feel.
Brand Elements
miloa's visual language uses shapes and patterns that convey softness, friendliness, and comfort:
- Rounded corners and circles to convey softness, friendliness, and comfort.
- Smooth flowing lines for calm and approachable UX.
- Abstract waves or airy shapes representing ease and creativity.
Social Media & Digital Presence
miloa's social media and digital presence should:
- Reflect consistent, calming visuals, reinforcing the airy miloa sky theme.
- Maintain consistent messaging, regularly sharing insights to build reliability and trust.
Social Media Profiles
🌀 miloa Brand Summary
miloa is a calm, trustworthy AI companion designed to make content creation intuitive, comforting, and dependable. Every choice—from the airy colors to gentle shapes and clear, friendly language—is intentionally selected to nurture a sense of effortless creativity and deep-seated trust.